Hello,

I am İçim.

A producer with over 10 years of international experience in film, TV, branded content, and commercials.
Experienced in leading crews, managing logistics, and shaping creative direction across Europe, Asia, and the Middle East.

Here is some of my work;

My film journey began in Istanbul’s fast-paced production world and continued at film school in the US, where I built a strong foundation in storytelling and visual craft. Over the past decade, I’ve worked internationally across film, TV, branded content, and commercials — giving me a 360° perspective on how to bring a project from idea to delivery.

I started on set as a camera assistant and focus puller, which gave me a crew-first understanding of production. That ground-up experience still shapes how I lead today: with attention to detail, empathy for every department, and a calm, solution-focused approach.

I’ve produced and shot campaigns in more than 10 countries, from high-speed sports shoots and high-end fashion to NGO projects and AI-enhanced campaigns. Along the way, I’ve collaborated with brands including Mercedes, BMW, Nike, Adidas, Vogue Turkey, Red Bull, Converse, Jack Daniels, Lipton, and Aperol.

Currently based in Barcelona, I’m exploring how AI can enrich production workflows and staying open to projects worldwide that call for both creative strategy and hands-on execution.